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San Francisco, California — July 12, 2006

Creative Commons is proud to announce today that it has been named as one of twelve non-profit organizations that will participate in the innovative subscription strategy — the CHOOSE GOOD campaign — that accompanies the launch of GOOD magazine.

Launching nationwide this Fall, GOOD magazine strives to elevate the level of debate among its target demographic of intelligent, ambitious, youthful people aged 21 through 35. Founded by Ben Goldhirsh, GOOD is focused on the people, ideas, and institutions affecting change in the world. The magazine intends to examine the intersection of idealism and capitalism, and living well by doing “good”. GOOD will serve as a platform for talented contributors and writers to bring to the forefront issues and ideas that matter.

As part of the CHOOSE GOOD campaign, GOOD has chosen 12 charity organizations that represent issues and ideals that accord with GOOD’s mission. In addition to Creative Commons, CHOOSE GOOD partners also include Teach For America, Ashoka, Donors Choose, Witness, OCEANA, World Wildlife Fund, Millennium Promise, UNICEF, Room to Read, Generation Engage, and City Year.

A new subscriber to GOOD can elect to participate in the CHOOSE GOOD campaign by choosing one of the 12 charities as the recipient of a donation from GOOD for the entire amount of their $20 subscription fee. In the case of Creative Commons, GOOD’s aims to raise $60,000 in order to provide more than 20 international legal jurisdictions with the legal tools and technologies that allow them to more easily and efficiently distribute their creative works on the Internet.

GOOD magazine is also offering magazine contributors the option to CC license their contributions under a Creative Commons Attribution-NonCommercial-No Derivatives license.

“We’re honored to have been selected as a CHOOSE GOOD partner and to be in the company of so many other great organizations,” said Francesca Rodriquez of Creative Commons. “Creative Commons hopes that our participation in the CHOOSE GOOD campaign will confirm our role as a key enabler of and contributor to topical debates.”

“Creative Commons is a perfect example of the nature of programs and policies GOOD aims to highlight,” said Max Schorr, GOOD’s editor and publisher. “Their particular initiative encourages creativity and more valuable content, which are vital aspects of our editorial and overall mission.”

About GOOD Magazine

Launching in September 2006, GOOD magazine and its companion web site,, are high impact media properties that will catalyze positive thought and action. GOOD will examine the intersection between idealism and capitalism with surprising perspectives by talented writers and contributors and features on the prodigies of innovation and culture. In an effort to elevate the level of debate among the critical group of educated, media-savvy, engaged, creative, worldly young-minded citizens, GOOD will engage the public in things that matter by showcasing the people, ideas, and institutions driving change in the world. GOOD will crystallize and bring to light the new definition of what it means to be “good” in today’s society. For more information, please visit

About Creative Commons

Creative Commons is a not-for-profit organization, founded in 2001, that promotes the creative re-use of intellectual and artistic works—whether owned or in the public domain. Creative Commons licences provide a flexible range of protections and freedoms for authors, artists, and educators that build upon the “all rights reserved” concept of traditional copyright to offer a voluntary “some rights reserved” approach. It is sustained by the generous support of various organizations including the John D. and Catherine T. MacArthur Foundation, the Omidyar Network, the Hewlett Foundation, and the Rockefeller Foundation as well as members of the public. For general information, visit


Creative Commons:

Francesca Rodriquez

Project Manager, Creative Commons


GOOD Magazine:

Alissa Neil



Press Kit

Posted 12 July 2006